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Lee G. Kushner

MAGIC MARKETING FUNDRAISING FOR AUTISM DOCUMENTARY AND LANDMARK HISPANIC MAGAZINE PICKS UP STEAM



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Hi! Lee G. Kushner, here. Magic Marketing is the name of my freelance promotion, writing, and editing business. While I work closely with the best printing and graphic artist professionals, filmmakers and others, I essentially operate my concern singlehandedly, and without the overheads of office rental.

Recently, I was fortunate enough to become involved with two, worthy projects in the Los Angeles area, enabling me to utilize high-caliber, phone communicative skills and writing abilities. I have submitted compelling grants for both of these endeavors, and I can do the same for you.

One is for a film, concerning the interference parents in metropolitan areas commonly receive from public school officials, when attempting to get educational services for children with Autism Spectral Disorder. The film proposes solutions and displays the benefits of Free and Appropriate Public Education, which is guaranteed under Federal law.

Your tax-deductible contributions to this effort are badly needed, as autism-specific and film-funding groups will only assist in the marketing of a finished documentary! Use the Contact Me link to find out how to help. Thanks.

Help Educate Autistic Children Fund the 150 Documentary

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My other project is Los Angeles’  first, informational, weekly publication to provide expert input, enabling Latin-Americans to overcome hindrances in white-collar employment, higher education, and representation in the community. Your advertising and other sponsorship will achieve great and positive visibility for your business or organization. Use the Contact Me link to find out more about Semana En LA (The Week In LA)!

Magic Marketing Assumes Funding Role For Exposé Documentary on the Education of Children With Autism

Actually, now 1 in every 91 children, not 150, have Autism

Actually, now 1 in every 91 children, not 150, have Autism

Under the Lanterman Act (Federal law 94-142) (1975) (Education for All Handicapped), IEP’s (Individual Education Plans) must include disabled children and parental input. An Assistant School Principal is required to sit with parents and develop an adequate plan for their autistic children. In practicality, someone in the school board who has never met your child determines what service he or she receives.  What is necessary to achieve FAPE (Free and Appropriate Public Education) consistent with the law, is for parents to engage in a punishing and costly arbitration, using an advocate who must battle with a mediator paid by the school board.

One purpose of the film is to make people aware of how legitimate services are being denied their autistic children for the sake of indefensible budgetary considerations and illegal bureaucracy. This happens in an overwhelming majority of cases, and 80-90% of parents are dissuaded by school authorities from seeking recourse. In fact, the documents the school board now uses for IEP’s have been deliberately made more vague and ambiguous, in order to confuse parents into accepting grossly inadequate, special education for their kids. By denying those with Autism necessary and legally-mandated service, educators entrusted to possess their best interests are going  a long way in preventing them from becoming functional, self-sufficient members of our society. Our intention is to guide parents through the process of achieving redress and rectification, being the autistic child’s best advocate. In our film, we will be following families who are currently enduring different stages of this process.

In addition, we shall portray families who have older, properly serviced and educated autistic children, the latter now happy and productive members of our society. Adequate services include behavioral interventions designed to help affected children control their over-stimulation disruptions, so they may access the curriculum, and later, enter a vocational field. Special Day Classes (SDC) should be offered when needed, and in-class, Shadow Behaviorists who supervise the autistic child the entire school day. There are also Resource Teachers which must be there when the student is acting-out or having subject-specific difficulty. Finally, sufficient service includes mainstreaming the autistic child into a regular curriculum.

The “marching orders” are for school officials to lie to parents, and deter them from the achievement of necessary, educational interventions for their kids. This forces families into an exorbitant and emotionally jarring battle. Your contribution to our documentary will enable us to arm them for this battle to stop the tyranny against defenseless children. Our budget is 561,000, and the piece will be about an hour and a quarter. There will be a condensed version available to parents and educators with specific presentation of means of action. You may support the production with a tax-deductible gift through our non-profit umbrella, the International Documentary Association. Use the Contact Me link on this website’s Home Page, and I can inform you as to how to do so. Thank you very much. The documentary site is: www.150documentary.com

In L. A. : A TALE OF TWO RESTAURATEURS

Most of my friends are of Latin American, Asian or Black ancestry. But multiculturalism is a pain in the kiester, when I drive in front of a meth-crazed cholo, and he threatens to dismember me for obeying the stop sign, ahead. In my highly ethnic neighborhood, walking across a street- anywhere near traffic- can be like navigating an Afghani minefield. Basically, merchants and children are the only ones speaking English. Yet, taxes are allotted for special schools designed to teach it. Recently, a Korean-American interrupted my convenience store purchase, to flash a 100 dollar bill and order the clerk around. I wished we had been in the southern Philippines. There, he’d be unceremoniously slapped to the ground, with the full approval of the police. Yeah, I know that extremes are negative. But this is just one of those cases where the “Middle Way of the Buddha” really sucks. Finally, I don’t flaunt my Russian Jewish ancestry by blaring Klezmer dance music from my car radio. So, I’m aggravated whenever 180 decibels of Mexican pop blare out of the Chevy Tahoe I’m stuck next to, in traffic.

Just when I feel the need for an extended vacation, accompanied by major, central nervous system depressants, I see an alternative. It’s the uplifting, substantive milieu of Downtown-Chinatown. It may be the monthly art walks, with the hippie-throwback, artist types, or the 2nd Street Cigar Shop scene (between Spring and Main Streets). Near the latter are nightly crowds of highly-adorned females and their suave dates, waiting to be let into the Edison, to party down. Having your car parked there is a sign that you’ve made the “hip and cool” grade, but locals find them to be a source of jest when some exit, intoxicated. Still, they are laid back and refined people of many backgrounds. I love the ancient flavor of the herb shops, eateries and shopping malls of Chinatown- it’s a great area in which to buy a gift- a hat, book or porcelain figurine- and homosapiens of every variety are there.

So what makes the difference? Why are my friends from well-defined, ethnic ancestries? It’s about acculturation, stupid!

Twenty-eight year-old Greg Leeha, operator of Liliya’s Restaurant, embodies this phenomenon, remarkably. Liliya’s has the finest-tasting, most healthful and reasonably-priced Asian food I’ve ever sampled. Chinese and Korean cuisine is represented nicely. Vegetables and other ingredients are fresh, prepared to order and blend magnificently. There are no less than six nourishing and savory soups. The Hot and Sour drives me more stark-raving-insane than I am already. Everything, down to the appetizers, is masterfully rendered. Greg’s Pot Stickers are no exception, and his Shrimp Rolls are so delectable, they’re addictive. I have become a connoisseur of Asian, chicken and vegetable dishes, and for me, Liliya’s Kung Pao is the pièce de la resistance.

More importantly, Greg is a personable, quiet individual who takes a proud hand in his business. It is a common site to see him cruising down the Second and Spring Street area, making deliveries in his Cadillac. Greg has a generous spirit, and an irrepressible interest in people. If given the chance, he will ask you questions about the various aspects of your life, especially related to your work. I initially feared that his inquisitiveness arose solely from a desire to acquire me as a customer. Then, realizing that Greg is without ulterior motives, I said to myself: “Idiot! You’re reacting like the paranoiac you’ve been conditioned to be in L.A. Knock it off!” It was at that point that Greg Leeha and I became friends.

Liliya’s small band of employees has Greg’s knack of making you feel extraordinarily at home. Greg’s mother, a very warmhearted woman, always greets you with a smile and hello, and creates a dish so good, you may die in ecstasy.

Greg grasps the necessity of dedication. I asked him if he had any hobbies. “At the moment I don’t,” he responds. “On Sundays, there’s Church, a little hanging out with my girlfriend, and lunch with my parents. In this tough economy, you’ve got to work harder, because once you fall, there’s no getting up- I‘ve never worked this hard in my life.” Up until recently, he also manned another of his family’s many restaurants, in Koreatown. At that point, he toiled a combined, 65 hours a week. One could hardly accuse him of slouching now, putting in 50 hours weekly at Liliya’s.

Despite being “always a salesman” and a part of the business since age 17, Greg’s nose wasn’t always to the grindstone. “I hung around with a lot of the wrong crowd,” he reflects. “You know how it is. When you’re in high school, there’s a lot of peer pressure. After a couple of experiences….you want to focus and get your life on track…”

One of those experiences seems to have been a near-fatal car accident he had had, which put him in a coma for five days.

As a further explanation of the development of his maturity, he says: “I’m getting kind of old, too. I’m not…17 or 21.” (I only wish that I was as “old” as Greg is.)

A significant portion of his generosity may have been instilled by his mother, the Korean part of his parentage. A sincere Christian, she regularly visits the sick in nursing homes, and continues to provide 100’s of meals for the homeless on a regular basis.

Understanding that he may be tiring of his involvement in the eatery, I ask Greg what other plans he may have for the future. “I would like to get into Real Estate. This [the restaurant business] would be something to fall back on.”

Comparing the two restaurants he has had involvement with, leads him to a telling point. “Liliya’s is a change, where for the first time, customers are not Korean, but mostly American. Here, you have to learn to adapt to different standards of customer service.”

On deliveries for his Los Angeles Pizza Company, 39 year-old Oscar Arce echoes Greg’s sentiments, without ever having met him. “This country was founded on customer service,” he claims. “A lot of people have forgotten about that.”

As far as quality and pricing, Oscar has the same standards for pizza and pasta as Greg has for Bulgogi and brown rice renditions. He is also the driving force behind his enterprise. His mother, like Greg’s, is a beautiful and endearing person, who is integral to the operation of the business.

But Oscar Arce is as different from Greg Leeha in temperament as crushed red pepper is to Kimchi. One facet of that is his boundless sense of humor. A little before Thanksgiving, he reminisces: “Around this time of year, KCET used to run a Marx Brothers film festival. My two cousins and I would imitate the Marx Brothers, jumping around on the furniture and everything. Can you imagine three El Salvadoran kids trying to be the Marx Brothers? That’s ridiculous!”

Between pizza duties, Oscar will sometimes sing a few bars from his voluminous repertoire of Broadway show tunes, or tap dance. In fact, he surprised me by mentioning that he possesses a Masters in Fine Arts in Theater Directing and Choreography. With amusement, somewhat stocky Oscar recalls: “I was a hoofer.” But being a humanist, he regards dancing as something which should transcend mere entertainment. “People like Nureyev and Astaire showed how much they could defy gravity…. Michael Jackson never left the ground. James Brown was grounded. People like James Brown and Michael Jackson brought unity with their moves.”

I asked him how he got from performing to pizza. He starts answering in measured, Shakespearean terms: “That- was a big- mistake. But it worked out for me, because as you can see, I like to eat!” The “mistake” was allowing his brother to influence him to open, after which the former married and bolted. At this point, Oscar starts singing Sinatra’s “That’s Life.”

He makes an analogy between his philosophy of restaurant operation and theater. “You can only do it…one at a time. It’s like a performance. No two are alike, but you give it your best.” Not surprisingly, one of few things Oscar decries about Los Angeles is the shortage of substantive theater. (He criticizes the artificiality of the movie influence, when he mimics a struggling actor on set. Screwing his face up, in confusion, Oscar yells: “’Line!!’”)

He possesses an incredible affinity for Los Angeles’ diversity, integrating it into the menu with inimitable creativity. He calls the Italian wide-noodle, ricotta and ground beef dish: “L.A. Sagna.” I’ve had it, and it’s “magnifico.” Then there’s my favorite, the Chavez Ravine pizza, containing the sweetness of red sauce and mushrooms, perfectly counterbalanced by the briny, minced garlic, mozzarella, artichokes, goat cheese and pesto. No less than four cultures are represented by the Bruce Lee pizza: Italian (Mozzarella, red sauce), Filipino (Langonisa sausage), American (green pepper and red onion) and Asian (Hoisin sauce).

If Oscar has an insatiable appetite, it’s for local history. I ask him how the ingredients of his dishes reflect the Los Angeles-related names he assigns them. “How do they? They don’t,” he replies, referencing the Chavez Ravine. “A lot of people don’t know what that is. I felt that if I named it that, they would ask and find out- same thing with the Bruce Lee-because Bruce Lee had a dojo in Chinatown, at one time. A lot of people don’t know about that. People talk about Disney and Pixar, but Bruce Lee was the real special effects, and he doesn’t even have a plaque in his honor, here.”

Like Greg Leeha, Oscar Arce had a second business, a rare music and book store. His store contained virtually every type of music imaginable, including that of the only Black, Jazz bagpiper, Rufus Harley. I never dreamed anything like a Jazz bagpiper even existed, let alone a Black one. Rufus always rocks my socks off, when I hear him being played at L.A. Pizza.

Oscar still has quite a vinyl record collection, a medium of recording that was the subject of one of his many documentary films. His crowning achievement in DVD production necessitated a recent pilgrimage to Spain. There, he video-chronicled the path that landmark filmmaker Luis Buñuel took, when making “Land Without Bread (1933). The latter, a graphic expose of poverty in two small towns, sparked a backlash against Buñuel from the existing Fascist government. With a concern you can almost cut with a kitchen knife, Oscar notes: “He [Buñuel] was the first to film his subjects facing front- so he would have close-ups of people’s rotting teeth, or a guy shaking with palsy.”

I feel a great sense of inclusion at L.A. Pizza, as I do when at Liliya’s. Oscar has made me a part of his wonderful family. One of his employees mentored my attempt to sling and form pizza dough in the air. Even though the result was a bit “rough around the edges,” she encouraged and complimented me. Oscar’s generosity is apparent in his sponsorship of a high school athletic team and the Studio for Southern California History. He periodically invites schoolchildren over for pizza and math drills, the latter realized through counting toppings.

I have observed many “Angelenos” who have used their ethnic backgrounds as a springboard for the development of extraordinary talents. But it never happens unless it is accomplished within an American context. This means a framework valuing individual effort as well as a cooperative good-neighborliness. It also signifies an eternal optimism, a faith that supreme effort will overcome extreme adversity.

All of this should be a source of inspiration. It is also what makes Los Angeles the city with the most opportunity in the universe.

china_bistro_01

Liliya China Bistro

102 West 2nd Street 101

Los Angeles, CA 90012

(213) 620-1717

Accept No Substitutes!

Los Angeles Pizza Company

712 N. Figueroa Street

Los Angeles, CA 90012

(213) 626-5272

Protected: HOLLYWOOD PRODUCERS: Lee G. Kushner, Veteran Writer, Completes THE FANTASTIC PHOENIX of FRUSTRATED, FRENZIED FAILURE

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MagicMarketing Says: Don’t Want To Fail? Then, Forget About “Success!”

There is so much overemphasis, in the business world, on “success,” as well as in popular psychology and personal development, that people fail to gauge how their pursuit of winning alienates others, interfering with the goal.

Credit: Alosh Bennett, on Flickr, For Restrictions, see: http://creativecommons.org/licenses/by/2.0/deed.en

Credit: Alosh Bennett, on Flickr, For Restrictions, see: http://creativecommons.org/licenses/by/2.0/deed.en

In consumer psychology, we know that over 90% of the time, if a customer believes that your company, enterprise or bid to be hired will provide them with outcomes which they favor, and that you can do so better than the rest, you will achieve your end.

What are the most relevant outcomes, we must ask? Cost-effectiveness is perhaps the biggest, in a Depressed economy, namely that people want to know that you will provide them with a necessarily adequate level of product, at the least expensive price. How is cost-effectiveness established? Not by bragging or repetition of catchphrases, but by explanation of the means by which you pull this off, and proof that you do. These may come through marketing materials and customer testimonials, but not through grandiose tactics, which indicate ruthlessness and an obsession with self, like claiming to beat anyone’s price or advertising which makes sweeping, negative characterizations of the competition. Those are indications that the company or job applicant does not care about accommodating those it or he/she claims to want to serve.

Actually, the personal touch is maybe, itself, the most essential outcome desired by people who would spend money on your behalf. Most companies and individuals, including myself, even in hard times, would rather spend slightly more money, when the product/service is provided by an individual who possesses more of a friendly, responsive, other-centered orientation, rather than a selfish one. Especially in tough economic circumstances, where things are more competitive, constant proclamations from individuals, regarding their own success, are seen as an interference to the success of others.

For example: which collision company would you rather take your car to, one who advertises “Over 30,000 satisfied customers,” “In business for over 12 years,” “Body Shop To The Celebrities,” and “We Do It For Less,” or one who advertises: ” Every Restoration a Work of Art,” “Full Compliance with OSHA and Clean Air Regulations,” and “Twenty-four/Seven towing?”

I found that what has made me a top salesperson boils down to the same ingredient which is associated with many millionaires I have met: being centered on others, whether that is manifested in sharing your passion for your product, and the benefits it brings, in asking a potential client if it is a good time to talk, rather than launching into a canned shpiel, showing a sense of humor, or refraining from asking a person you’ve never met, how they are doing. It also is revealed in writing follow-up letters and emails, and making calls, which convey what incremental benefit you feel you would provide to the people you are soliciting.

So, if you want not to fail, FORGET ABOUT SUCCESS!

MagicMarketing: Cost-effective, Los Angeles Advertising, Consultation and Writing Services

GREETINGS! WELCOME TO MY WEBSITE

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Lee Gary Kushner

Lee Gary Kushner (MagicMarketing)

“Like most people in the world of commerce, you may not personally possess what your livelihood depends upon- an ability to persuasively communicate the superiority of your products and services.

That’s where I come in. I have the writing proficiency, intuitive and analytical skills, and working knowledge of consumer psychology, necessary to convince people to buy what you have. I also employ clever slogans and concise, punchy text, in order to effectively brand your business. Please refer to my portfolio pages, which are side-linked.”

Basically, all that I represent lies within the realm of communication, which is my forte. In the first place, I am a high-caliber, professional and affordable, ad copywriter and freelance editor. I am a powerhouse of business advertising capability, as I utilize my advanced background in psychology to fashion a focused message, contained in a graphically effective way, which compels people to investigate the advertiser’s product. My credentials have also enabled me to select media for businesses, to use in their campaigns.

To facilitate my endeavor, I have a working liaison with Federico Hamelius, of www.justdot.net (323) 855-4243, who is an extraordinarily talented graphic artist and knowledgeable, web developer.

As an individual, I reap the benefits of low overheads, which permit me to be more reasonable, insofar as charges. Feel free to approach me for information on my rates and terms. Either use the SECURE, CONTACT FORM (SIDE-LINKED), or telephone me, at: (213) 622-2747.

List Of Services

Fundraising/Grant Generation and Submission

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Ad Copywriting, Editing and Proofreading

Website Content and Development

Promotional DVD Production

Manuscript Editing

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